Chasing the Dragon

TechCrunch Pitch

We chalked up a major milestone this week and replaced our blackboard pre-alpha site with the real thing. Chalk you can rub out but now we’re committed. We’ve only given access to a handful of people so far – we want to spend a week or two tarting ourselves up first. Because you’re worth it.

The other really exciting news is that we were selected ahead of several startups across Europe to present at Mike Butcher‘s inaugural TechCrunch Pitch event last night. The event was hosted in St Anne’s Church in Soho – a misleadingly peaceful venue considering the somewhat hostile audience that included the likes of Doug Richard (ex Dragon’s Den) cast in the Simon Cowell role, London’s top VC’s (DFJ Esprit, Atlas Ventures, Balderton Capital, etc) and some other interesting people like the co-founder of Bebo, Paul Birch (who has incidentally shared his list of favourite business books with Snagsta).

Alex M and I met some really cool entrepreneurs and investors. It was a great night despite the fact that we didn’t win Mr. Butcher’s contest. That honour went to Raphael Arbuz’s fun site: WhatZatSong.

Jan Andresen from weblin, who travelled all the way from Hamburg, stood his ground impressively despite the roasting Doug gave him.

Evgeny Shadchnev has started a great community site for scientists called Kappa Prime.

We met Jay Adair whose business connects his two great passions: photography and motorbikes.

And also Alfie Dennen from moblog, an awesome site that puts mobile video & photos on the web in one easy step, who managed to capture our presentation (be warned the phone video is a little jumpy – but then so was I!).

Today’s list comes from Mike. Concerned by the fact that some start-ups struggle to get their point across, he set up this event to strip things back to basics and get startups to answer the following fundamental questions in just 10 slides (and only 5 minutes!):

  1. Problem: what is the market pain, size and how are you measuring it?
  2. Your solution: You have opportunity to be “the Google/eBay/Skype/iPhone etc of what”?
  3. Business model (and potential for revenues)
  4. Underlying magic: Technology / What you are trying to build: how much and for how long?
  5. Marketing and sales: How will you get distribution?
  6. Market: Drivers & dynamics / Your positioning and sustainable advantages
  7. Competition
  8. Team
  9. Milestones so far and projections
  10. Funding requirement & potential exit routes

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2 Responses to Chasing the Dragon

  1. Benjamin says:

    Enjoyed the pitch!

  2. Donna Howard says:

    Thanks for the great post. Nice and informative.

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