Tagline contest. Win a bottle of wine!

30 October 2008


In the spirit of online collaboration we’re kicking off a competition to find the best Snagsta tagline. The most original, funny, best and worst taglines will all win a bottle of wine. Some of you may even be lucky enough to have it hand-delivered by a founder [depending on your postcode and vital statistics]. This is not a joke, you could win! Impossible is nothing.

So, what makes a great tagline?

Skype: Take a Deep Breath.
Orange: The Future’s Bright, the Future’s Orange.
Apple: Think different.
Amex: Don’t leave home without it.
Smith Barney: We make money the old-fashioned way – we earn it.
DeBeers: A diamond is forever.
Audi: Vorsprung durch technik.
Heinz: Beanz meanz Heinz.
Carlsberg: Probably the best beer in the world [even though we all know it’s crap]

Some topical ones:

AIG: The strength to be there.  [I wonder how their customers feel at the moment?]
Lehmans: Where Vision Gets Built.  [And, apparently, destroyed]

And our favourite:

Heineken’s: Refreshes the parts other beers can’t reach.
The inspiration for our current tagline:
Snagsta. Helps you find the things Google can’t.

Love it or hate it [incidentally marmite’s tagline] you have to admit, it’s actually true. Consider searching for restaurants in London on Google… 1.5 million results later, have you really ‘found’ any? But ask a friend for a list of their 5 favourite restaurants in London and I’ll bet you’d have one picked out in no time.

Of course Google might find a reason to hate it. Hence the competition.

So what is Snagsta? Snagsta is a recommendation site that uses lists of your favourites to help you find things you’ll like. The one-phrase benefit of Snagsta is: Find remarkable things you can trust.We need your help making that sentiment sexier and turning it into a tagline.

To get your juices flowing here are some possibilities:

Snagsta. Helps you find the things Google can’t.
Snagsta. Find things search engines can’t.
Snagsta. Find things you’ll like.
Snagsta. Take the lottery out of discovery.
Snagsta. Hidden little gems.
Snagsta. Search, refined.
Snagsta. The internet distilled by your friends.
Snagsta. Needles without the haystack.
Snagsta. List. Share. Discover.
Snagsta. List. Connect. Discover.
Snagsta. Finders keepers.
Snagsta. Better than the rest.
Snagsta. Where people in the know go.

And finally …

Snagsta. Probably the best site on the web.

Any gems in there?  Or do they all taste like Carlsberg?
Let us know and submit your suggestion in the comments.

Just do it!

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Sunning ourselves at FOWA

30 October 2008


Earlier this month, we paid a 2-day visit to FOWA (The Future of Web Apps exhibition and conference) in East London.

We were in the Sun Lounge as guests of the magnanimous Stewart Townsend (the man of a thousand shirts) but a stone’s throw from a particularly excellent surf machine (Phil managed to stay on it well over a minute, me, slightly less).

Stewart invited us take part as we recently signed up to Sun’s excellent Startup Essentials programme.

Thanks to him we got to know Duncan from hosting company EveryCity, Glenn and Angela Shoosmith (husband and wife) from BookingBug (who won one of Mike Butcher’s several TechCrunch Pitch events) and Charlie and Sophie Cox (brother and sister) who have just set up Worldeka. There were also a couple of other people you might have heard of… the young lad in the photo with the halo is Mark Zuckerberg, the founder of Facebook. I saw him speak and was impressed with his sincerity but a little disappointed that he skirted some key issues and didn’t stick around for any questions.

The presentations were good and there were always some interesting folks wondering into the Sun Lounge. Learned a few things about Facebook Connect, Microformats and OAuth too so all in all it was a good couple of days. Thanks Stewart, we owe you one.

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A New Dawn

17 October 2008
A new dawn for Snagsta

This is one of the more difficult posts I’ve had to write but we thought it was time to make an announcement about the lack of progress with Snagsta. As a result of some problems with the site, we’ve changed tack and appointed a new development team to get us to public beta. Although it was a difficult decision to make, we’re confident it was the right one and are excited about how things are now moving ahead.

We have a big team coding away and the initial feedback we’ve had from them so far has been positive. As I type, Snagsta’s intrepid explorer Phil “The Hof” Hofmeyr is on his merry way to spend some time with the new development team in Asia. If all goes to plan, by the time he gets back to London we will have a new version of Snagsta to play with.

Thanks to all of you who have tested the site over the past couple of months. Your feedback has been great and we’ve been able to incorporate many of your ideas in to our plans for our next build. We look forward to sharing the new site with you all very soon. 

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Tell us what you think… honestly

4 October 2008

For those of you who have visited the private beta in the last few weeks, you may have noticed the new feedback functionality we added in the last update. Since we are also using it for bug reporting, it’s a good thing it has turned out to be one of the least buggy features in the beta.

Sadly Snagsta can’t really take any credit for this, because it is a copy and paste job from Kampyle although we can strongly recommend it for any other new sites out there that need a quick feedback feature.

They do have some hideous design options, but for the most part set up was breeze, and we even managed to inject some of our usual bad “Snagsta” humour into the compliments section.

As always with feedback, what you get back from users can sometimes be a bit of a confusing mix. So far we’ve had a bunch of bug reports, a couple of nice compliments, one submission that simply said “What??” and of course some spam.

What I find interesting though are the different attitudes that come through, with some people obviously just trying to be helpful (even if they do leave some very cryptic messages), others being helpful but also managing to somehow sound so condescending (probably unintentionally) and yet others who are apologetic as if it is their fault that they couldn’t make something work.

So, if you find yourself with some time on your hands, please feel free to leave us some feedback. We would love to hear from you.

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