A little while ago we ran a tagline contest for Snagsta. Those of you that have popped by the site recently will have noticed (hopefully!) that our new tagline is ‘Your Favourite Things. Sorted.’
We’ve picked up a few valuable lessons getting there.
1. Say what you do
“Help’s you find the things Google can’t” didn’t really explain that Snagsta involved lists. It got us a lot of attention because it took on Google and because we put it out there with fun chalkboard presentation. What’s more important when you’re launching a new product is to get across what’s it’s about as quickly as possible.
2. Be careful of the big claim
Manage expections. Overpromising gets punished. Wikia’s crowdsourced search engine got a hammering when they first launched. They then admitted it would take years to fill in the gaps. But by then they’d lost the initiative. For the same reason we abandoned the search angle …and the challenge to Google. Google is our friend. The reality is that is how people find our stuff.
3. Be singleminded
We tried to be a list site and a recommendation engine at the same time. While you might think your business solves many problems simultaneously, as a marketing message this simply doesn’t work. In the milliseconds you have to make an impression… make exactly that. One impression. You can’t make three. Not when your audience has a twitter-esque attention span.
But enough pontificating, now the big moment, the winner is… Lesley, with her edgy play on words, or in this case, word: ‘Sorted’.
The finished article – ‘Your Favourite Things. Sorted.’ – is actually a combination of two of the suggestions in the comments: my brother Dave came up with ‘Your Favourite Things.’ But because Dave is helping us with other bits of the site and we don’t want red wine haze to affect his work we have decided to buy him a bottle of mineral water instead.
Lastly, thank you to all of you who suggested ideas. If we could buy you all bottles of wine we would!